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Your Whole Life in an App – the Wechat Phenomenon 6610 4407 Caspar Spinnen

Your Whole Life in an App – the Wechat Phenomenon

Communication — Shopping — Entertainment — Business, all on one single platform. It sounds like science fiction. Is something like this even feasible? Facebook is betting on it and is doing everything it can to move in this direction. In China, however, the super-app WeChat is already proving that it can work. Whether this concept…

The Future of Social Networks: Facebook Creates Spaces 1920 1280 Caspar Spinnen

The Future of Social Networks: Facebook Creates Spaces

“The future is private.” This sentence always seems to bounce around during the annual F8 conference; this year, the two-day event took place on April 30th and May 1st at the McEnery Convention Center in San José, California. The conference originally began as an 8-hour hackathon, which was brought to life by Zuckerberg and the…

Holidays on the coasts of Instagram – UGC & Influencer in Tourism Marketing 2676 1814 Joshua Sans

Holidays on the coasts of Instagram – UGC & Influencer in Tourism Marketing

Social media accompanies us everywhere. Even on holidays, platforms like Instagram and Facebook are omnipresent. No matter if it is the video recording of your surf holiday on Sylt or the photo of the Mediterranean delicacies from Italy – we like to share with others what we experience on our travels. Conversely, we also like…

IGTV – Instagrams new answer to Youtube 800 533 Joshua Sans

IGTV – Instagrams new answer to Youtube

In the last few days, you could already read first hints and insider information on a planned new Instagram function on various blogs. Yesterday in San Francisco at a press conference of the social media giant it became official. Instagram launches a new video platform with IGTV. This will allow Instagram users in the future…