Digitalization

  • Petar Stoykov

Social Proof in eCommerce: Leveraging Influencer Marketing Successfully
Social Proof in eCommerce: Leveraging Influencer Marketing Successfully 996 564 Petar Stoykov

Picture this – you’re on your way to purchase a certain type of product, you’ve done your research and you are aware of the options you have to choose from. You browse through the catalogue to find the corresponding store listings to your options, but while doing so something specific tends to stand out and…

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  • Petar Stoykov

TikTok Marketing for e-Commerce Brands: How to Reach your Target Customers on the Rising Star of Social
TikTok Marketing for e-Commerce Brands: How to Reach your Target Customers on the Rising Star of Social 996 564 Petar Stoykov

In the rapidly evolving world of social media, new platforms tend to disrupt the space at an extraordinary pace. And more often than not, by the time most brands expand their social stack to capitalise on these new opportunities, they have already fallen behind their nimbler competitors significantly. Fortunately, though, this doesn’t have to be…

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  • Caspar Spinnen

Your Whole Life in an App – the Wechat Phenomenon
Your Whole Life in an App – the Wechat Phenomenon 6610 4407 Caspar Spinnen

Communication — Shopping — Entertainment — Business, all on one single platform. It sounds like science fiction. Is something like this even feasible? Facebook is betting on it and is doing everything it can to move in this direction. In China, however, the super-app WeChat is already proving that it can work. Whether this concept…

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