Social Media Marketing

Your Whole Life in an App – the Wechat Phenomenon

Your Whole Life in an App – the Wechat Phenomenon 6610 4407 Georg Schrader

Communication — Shopping — Entertainment — Business, all on one single platform. It sounds like science fiction. Is something like this even feasible? Facebook is betting on it and is doing everything it can to move in this direction. In China, however, the super-app WeChat is already proving that it can work. Whether this concept…

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Holidays on the coasts of Instagram – UGC & Influencer in Tourism Marketing

Holidays on the coasts of Instagram – UGC & Influencer in Tourism Marketing 2676 1814 mcarena

Social media accompanies us everywhere. Even on holidays, platforms like Instagram and Facebook are omnipresent. No matter if it is the video recording of your surf holiday on Sylt or the photo of the Mediterranean delicacies from Italy – we like to share with others what we experience on our travels. Conversely, we also like…

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